Oh Suiiii,

Creative Laborer
& Artist.


Uniqlo CN

CNY 2019

- Creative
- Art Direction

LifeWear is clothing designed to make everyone’s lives better and it is always evolving, just like modern life.

Modern day new year wishes have also evolved, and we want to use LifeWear to create personal and aspirational styling that speak to our audience. These wishes are always looking forward to something good in the new year.

We believe the deep thoughtfulness of LifeWear can be used to create a strong connection to these individual expressions of modern day new year wishes.