Oh Suiiii,
As one of the oldest luxury shopping malls in China, Plaza 66 had an engagement issue and wanted to reinvent how it approached the malls' brick-and-mortar experience and ultimately engage the coveted younger demographic.
In the lead-up to the Spring Festival celebrations (one of the busiest periods in the mall's retail calendar), we decided to create a series of innovative and engaging installations. The core idea is to use natural elements accompany by colour and sounds to personify different emotions throughout the shopper's journey.
From the impactful facade to the grand atrium, we created paper art structures at all of the installations to help both guides as well as engage shoppers through an entirely new experience.
