Oh Suiiii,
THE BEATS OF FORTUNE
In the Year of the Horse, Beats will bring together these two key activities - introducing a contemporary and musical spin behind the age-old behavior of fortune-telling.
How It Works
For this campaign, we want to host our YOTH campaign activity within this vibrant music community called Xiami (xiami.com). Select your zodiac sign (from the 12 zodiac signs in the Chinese zodiac), the month you are born.
And key in your month of birth and personal music question like your favorite music genre or music artist. And the program will generate a playlist of titles that tell your fortune. The pair of YOTH headphones will be featured heavily to create awareness and desirability.
