Oh Suiiii,
The goal was to help relaunch Adidas Originals’ iconic Gazelle sneaker and inspire a new generation of Creators around the world.
I was invited as one of the ten leading artists from China to collaborate with one of Adidas’s most iconic brands to celebrate the spirit of Originals and redefine boundaries with this retro bestseller.
The visuals were leveraged across digital media as well as Adidas retail channels across China.
